Keratin – Your Hair Care Superhero

It is sad but true – not all people are gifted with gorgeous, healthy hair, and chances are you’re one of the many struggling to achieve the results you constantly see on TV commercials and billboard ads. If that is definitely your case, look for one ingredient on your next shampoo shopping – Keratin. Though you might have heard of this ingredient dozens of times before, chances are you’re not aware of its true heroic purpose in hair care.

Every hair consists of 90% Keratin and, depending on your environment, about 10% of water and hair elements such as fats, minerals and pigments. The Keratin is a fibrous protein that grants the inner and outer hair structure its strength and elasticity. In its whole state, the keratin is both elastic and un-dissolvable in water, built to hold its ground when faced with the burning hot summer sun, or the freezing cold winter, as well as various hair styling tools such as flat or curling irons.

However, just like every superhero has its villain, so does the keratin, and surprisingly its number one ‘kryptonite’ is no other than stress. Whether you feel it or not, in this day and age most of us run a pretty stressful life, constantly running, always in a rush to reach someplace the sooner the better. The nonstop exposure to stress takes its toll on your overall health in the short and long run. Whereas your hair is concerned, it breaks the keratin fibers which are in charge of maintaining the intact shape of your hair, and weakens the water-proof factor, and as result – washes away, leaving your hair lifeless and unprotected.

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All You Need For Stronger, Healthier Hair Is Keratin!

Whether you wish to repair your damaged hair, or want to make it stronger and more resistant to environmental changes, especially those involved in hair-styling procedures, you can easily achieve it by using hair care products, from shampoo to hair styling mousse, containing Keratin. These products contain liquid forms of keratin, identical to the natural kind in your hair and as such work to improve and repair the hair structure from root to tip, providing it with the optimal protection against moisture loss and extreme environmental changes, resulting in a gorgeous, vibrant hair.

Coming soon to H&B’s shelves: Hair Care products – Shampoo, Mask and serum – with Keratin!